Boardman Performance Experience Centre Application

Having worked together since 2015 across several development projects, Bluebox and Boardman had already established a collaborative relationship built on innovation and trust.

So when Boardman unveiled their most ambitious idea yet in 2018, a first-of-its-kind Cycling Performance Experience Centre in Evesham, they turned to Bluebox to help realise the vision.

Designed to bring elite-level cycling technology to passionate enthusiasts, the centre combines wind tunnel testing, biomechanics, physiology analysis, and specialist equipment within one integrated facility.

But delivering that experience required more than cutting-edge physical infrastructure. It required an intelligent digital platform capable of managing bookings, coordinating staff and specialist facilities, integrating third-party systems, and delivering performance insights to visitors.

Working closely with the Boardman team, Bluebox designed and developed a bespoke platform that became the operational backbone of the Performance Centre, seamlessly connecting scheduling, logistics, and customer insight into a single ecosystem.

Our approach at a glance

Our impact at a glance

• Enabled Europe’s first Cycling Performance Experience Centre
• Delivered a bespoke booking and logistics management platform
• Seamlessly integrated multiple performance, medical and asset systems
• Created an intuitive customer portal with graphical performance insights
• Enabled upsell opportunities via showroom touchscreen experiences
• Delivered real-time scheduling and operational planning across centre resources
• Strengthened Boardman’s reputation as a leader in cycling innovation

“Our bespoke booking system is vital - the “backbone” of the Centre’s operation. It enables us to take customer bookings online and manage colleagues’ daily schedules. The most important benefit is that it can accurately offer customers the real-time availability of a session at the Centre without manual intervention from our team.”

Tom Payton - Head of Performance Centre, Boardman Bikes

About the Performance Centre Application

The Boardman Performance Centre combines several specialist disciplines within a single facility, including:

• Biomechanics analysis
• Physiology testing
• Wind tunnel sessions
• Custom footbed fitting

Each activity requires specific facilities, specialist staff, and equipment. The platform therefore needed to coordinate complex schedules while maintaining a seamless experience for visitors.

Advanced algorithms enable the system to allocate appropriate rooms, align staff expertise, and sequence activities within a visitor’s session.

Operational complexity is further managed through automated handling of staff availability, holiday planning, sickness cover, and facility downtime, ensuring minimal disruption to bookings.

The Challenge 

Creating software for a world-first performance centre meant navigating both digital and operational complexity. The system needed to coordinate facilities, staff, equipment, and customer bookings in real time, while remaining intuitive for users of all experience levels.

Off-the-shelf platforms lacked the flexibility required to deliver this vision. Instead, a bespoke approach was necessary to fully support the unique demands of the centre.

The Solution

Bluebox delivered a fully integrated platform that connects the entire performance centre ecosystem.

Visitors can book sessions online, staff can manage scheduling efficiently, and performance data is captured and presented through a secure portal that allows cyclists to review and analyse their results.

The platform enables Boardman to deliver on their vision: bringing Olympic-level cycling performance tools into the public domain, supported by intelligent digital infrastructure that continues to evolve alongside the centre

Microsoft technologies used by Boardman

Boardman is built on a robust Microsoft Azure stack, designed for scale, resilience, and continual innovation.

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